Legal

Privacy Policy

Color Swap — Match • Swap • Solve

Last updated: March 6, 2025  •  Effective: March 6, 2025

Table of Contents

  1. Overview
  2. Information We Collect
  3. How We Use Information
  4. Advertising (Google AdMob)
  5. Analytics & Crash Reporting
  6. Third-Party Services
  7. Children's Privacy
  8. Data Retention
  9. Your Rights
  10. Security
  11. Changes to This Policy
  12. Contact Us

1 Overview

Welcome to Color Swap ("we", "us", or "our"). This Privacy Policy explains how we handle information when you use our mobile game Color Swap (the "App"), available on Google Play.

By downloading or using Color Swap, you agree to this Privacy Policy. If you do not agree with any part of this policy, please do not use the App.

Color Swap does not require account registration and does not sell your personal data to third parties.

2 Information We Collect

Color Swap is designed with privacy in mind. Here's what may be collected:

Automatically Collected (via third-party SDKs)
  • Device information: Device model, OS version, unique device identifiers
  • App usage data: Session length, levels played, features used
  • Crash reports: Stack traces and diagnostics when the app crashes
  • Ad interaction data: Ad impressions, clicks, and performance metrics
  • IP address: Used for approximate geographic location for ads
Stored Locally on Your Device Only
  • Game progress, scores, and settings
  • Coin balance and power-up inventory
  • Daily challenge completion status

We do not collect your name, email address, phone number, payment information, or precise location.

3 How We Use Information

Information collected is used to:

We do not use your data for automated decision-making or profiling beyond ad personalization handled by Google's systems.

4 Advertising (Google AdMob)

Color Swap uses Google AdMob to serve advertisements, including banner ads, interstitial ads, and rewarded video ads. AdMob may collect and use data to serve personalized ads based on your interests.

AdMob Data Practices
  • Advertising ID (GAID) for ad personalization
  • Device identifiers and usage data
  • General location (country/region) via IP address
  • In-app interaction signals (ad views, clicks)

You may opt out of personalized advertising at any time through your device settings: Settings → Google → Ads → Opt out of Ads Personalization.

For more information on how Google uses data, visit: Google Privacy Policy and AdMob Partner Policies.

5 Analytics & Crash Reporting

We use Firebase Analytics and Firebase Crashlytics (by Google) to understand gameplay patterns and fix technical issues.

Firebase Services
  • Firebase Analytics: Aggregated, anonymized event data about how features are used
  • Firebase Crashlytics: Crash logs, device state at time of crash, and stack traces — used solely for debugging

Firebase data is subject to Google's Privacy Policy. You can learn more at firebase.google.com/support/privacy.

6 Third-Party Services

Color Swap integrates the following third-party services, each with their own privacy policies:

We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

7 Children's Privacy

Color Swap is a casual puzzle game suitable for general audiences. The App is not specifically directed at children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you believe your child has provided personal information, please contact us immediately at the address below and we will take steps to remove such information.

Ad serving in Color Swap uses Google's family-safe content settings and follows Google Play's Families Policy guidelines.

8 Data Retention

Game progress and settings are stored locally on your device and remain until you uninstall the App or clear app data.

Analytics and crash data processed by Firebase is retained according to Google's standard data retention schedules (typically 14 months for analytics events).

Advertising data is retained by Google AdMob per their own data retention policies.

9 Your Rights

Depending on your location, you may have the following rights:

For data held by Google (AdMob/Firebase), please use Google's privacy tools at myaccount.google.com.

For any other requests, contact us using the details below.

10 Security

We take reasonable technical and organizational measures to protect your information. All data transmitted between the App and Firebase/AdMob services is encrypted using industry-standard TLS/SSL protocols.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

11 Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. Continued use of the App after changes constitutes acceptance of the updated policy.

We encourage you to review this policy periodically.

12 Contact Us

Have questions about your privacy?

We're happy to help. Reach out to us and we'll respond as soon as possible.